Finding a New Way With Whisky
If you want to attract a new, younger audience to the whisky category, you need to find a different way to talk about things like the craft of distilling and the ageing process. The team at John Dewar & Sons uncovered a whole bunch of quirky stories around their founder and engaged Big Bad Wolf to work in collaboration with other agencies to bring them to life through interactive experiences that helped a new generation of whisky-curious consumers understand what's what.
