Beam Suntory

House of Suntory's Milestone Anniversary at Changi Airport

The task

Working with Beam Suntory, in collaboration with Changi Airport Group and Lotte Duty Free Singapore, we launched the premiere global airport activation to celebrate the 100th anniversary of the House of Suntory. Covering nearly 50 square meters, the activation showcases limited-edition whiskies that exemplify the unique craftsmanship and blending techniques of Suntory's whisky distilleries.


Concept Creation


Customer Journey

Content development


Event design


Circle Square brand device

Taking inspiration from Japanese nature, we used natural materials to create an open and light ambiance. Travellers are welcomed at a station where they can select an Omikuji fortune stick for a chance to win a lucky postcard. Inside, an engagement wall with interactive digital touch-points highlights the artistry of Japanese whisky-making and shares the stories behind Suntory's luxury whisky collections as well as key milestones from the house's 100-year history.

The immersive experience engages traveller's' senses and enables them to fully appreciate the craftsmanship and philosophy of the House of Suntory by visiting the central bar counter to enjoy complimentary cocktails featuring Suntory's new generation spirits.

To drive conversion, the activation includes The Art of Japanese Gifting display, offering a personalised gift-wrapping service, exclusive detachable bottle-themed charms for purchase, and a selection of anniversary gifts with purchase such as a cotton tote bag, Furoshiki scarf, and luggage sticker set.

Visitors to the outpost not only get a momentary taste of Japan but also develop an appreciation for the meticulous artistry behind some of the world's most renowned whiskies, along with the chance to acquire a special bottle as a memento.

Related projects
Manage your preferences
We use cookies and similar technologies to enhance your browsing experience on our website