Grey Goose

Essences launch pop-up.

The task

Grey Goose are a brand synonymous with the highest quality of vodka, a reputation long built and hard earned.  So, when they approached Big Bad Wolf to help them launch a new range of low ABV, delicately flavours vodkas, we knew communicating these intriguing and exciting products to new and established consumers would require putting flavour at the heart.


Concept design


Sensory design

Technical design




Interactive design

Circle Square brand device

The space showcased the three low ABV Grey Goose botanical infusions of Strawberry and Lemongrass, White Peach and Rosemary and Watermelon and Basil. These unique and unfamiliar flavours, blending botanicals and fruit became the basis of a sensorial concept encompassing not only taste and smell, but also compelling content and digital interaction.

The sensory experience was divided across three touchpoints. At a sampling bar, shoppers were encouraged to try an exciting new range of cocktails showcasing the range’s unique flavour profiles. Those not looking for a drink could also experience the unique flavour combinations through scented mist domes presented on a playful flower cart. The space was backdropped with a screen wall displaying beautifully animated content that brought to life natural ingredients.

At the heart of the space, an interactive AR experience created an eye-catching centrepiece with a motion sensing screen encouraging shoppers to step up and interact. Tracking their movements, the screen allowed consumers to create their own unique piece of botanical inspired art in a flowing display. Users could then save their creation and share through social.

Shoppers making a purchase could have it transformed into the perfect gift with beautiful sustainable wrapping paper and a reusable tote bag.

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